Behind Choi Hyunsuk’s 'KINGKONG' MV Style: Fictional Character Inspirations

TREASURE, YG Entertainment’s powerhouse boy group, made their much-anticipated return to the music scene after ten months with the digital single “KINGKONG” on May 28 with a visually stunning music video.

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The visual aesthetics of K-pop music videos have always been a crucial element in conveying the group’s concept, and TREASURE’s “KINGKONG” MV is no exception. The group’s leader and fashionista, Choi Hyunsuk, known for his experimental and bold styling, took his look to the next level in the music video with bold and distinctive hair styles, dramatic makeup, and statement accessories. A lot of his styling was done from a cinematic perspective, drawing inspiration from various iconic fictional characters.

SCORPION

The influence of Scorpion is evident in Hyunsuk’s edgy and fierce styling of this look, perfectly complementing the high-energy choreography of “KINGKONG.”

ANAKIN

This Anakin Skywalker from Star Wars character-influenced rugged, battle-ready appearance is one of the best looks of Hyunsuk from the music video.

JOKER

Hyunsuk’s interpretation of the Joker, a character synonymous with chaos and unpredictability, is perhaps the most visually striking.

PREDATOR

Drawing from the Predator, this Hyunsuk’s look creates a powerful, enigmatic presence that dominates the screen.

GAMORA

Finally, this look influenced by Gamora from the “Guardians of the Galaxy” franchise emphasizes an underlying danger.

Choi Hyunsuk’s styling in TREASURE’s “KINGKONG” music video creates a unique and compelling visual narrative. Each look tells a story. As TREASURE continues to evolve, we can anticipate even more of Hyunsuk’s bold styling.