Seventeen's Hoshi and S.Coups selected as the new models for NARS cosmetics
NARS, the modern makeup artist brand, has unveiled a stunning new campaign featuring Seventeen’s S.Coups and Hoshi as brand ambassadors.
The campaign celebrates NARS’ 30th anniversary and highlights the launch of their “Explicit Lipstick” collection. S.Coups and Hoshi bring intensity and charisma to the photoshoot, captivating fans with their bold expressions and powerful presence.
The “Explicit Lipstick” is designed to glide on smoothly like silk, providing a distinct, edgy finish. In the featured shots, S.Coups wears the classic red shade ‘863 Uncensored,’ while Hoshi dons the rose-pink shade ‘822 Dirty Talk.’ The collection includes 28 vibrant yet wearable colors, perfect for making a statement. The sleek black casing, embossed with the NARS logo, features a magnetic closure that adds a touch of elegance and sophistication.
The photoshoot was conducted under the theme “Be Explicit,” with S.Coups and Hoshi showcasing striking looks that balance classic red lips and soft, wearable rose-pink tones, bringing a sense of intensity to everyday moments.
According to NARS, “As global K-pop icons, S.Coups and Hoshi embody the charisma and confidence that align perfectly with the message of our brand. We look forward to continuing this journey with them.”
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