"She should stop acting as NewJeans' mom," Min Hee Jin under fire for her harsh language towards the members in the leaked Kakaotalk messages

There has been much buzz in various online communities after Dispatch’s leaks of ADOR CEO Min Hee Jin’s KakaoTalk messages.

The buzz centers around Min Hee Jin’s private KakaoTalk messages exchanged with a shaman and employees of HYBE. In particular, Min Hee Jin has received backlash for her harsh speech toward NewJeans.

One netizen directed attention to Min Hee Jin’s conversation with employee Y. In the conversation, Min Hee Jin began complaining about “rearing children who are obsessed with becoming popular celebrities.”

Translation of the conversation dated from December 30, 2023:

Min Hee Jin – “I suddenly remembered why I have mixed feelings about this industry. It’s awful to look after these kids who are desperately trying to become popular celebrities without knowing any better.”

Employee Y – “Puhahaha.”

Min Hee Jin – “They need my planning but want the popularity. LOL, they’re really trying to do it all.”

Employee Y – “I really think you’re amazing. It’s already so exhausting to take care of my own kids.”

Min Hee Jin – “Enduring the disgust and working hard? LOL.”

Min Hee Jin – “I’m pretty good at my job. Maybe I’m working like this because I’m high on self-pride from these achievements.”

Employee Y – “That’s why you like it.”

Min Hee Jin – “It feels really disgusting. LOL. It’s like I’m just doing something good for others. It feels like a waste to feed these clueless kids.”

Min Hee Jin – “What do they know? When I see them just looking in the mirror and thinking about dancing, I get a sudden realization. Is this really work??”

After seeing Min Hee Jin’s comments about the girls, many are criticizing that she should no longer be considered ‘NewJeans’ mom,’ especially because of her views on taking care of them.

Korean netizens commented:

“I understand how she feels though. When you work at a company, you complain as much.”

“She needs to stop playing as NewJeans’ mom if she thinks that way of them.”

“She has every right to talk like that in a private messenger.”

“So what? She’s talking about her work.”

“Well she treats the members well. It’s not like she does that in front of them.”

“Let’s just stop playing the mom role and stick to being professionals.”

“Complaining through private messages is really acting in a shameful way.”

“They need to show Bang Si Hyuk’s private messages too.”

“People need to leave her alone.”