Kim Soo Hyun becomes face of leading Philippine brand
Kim Soo Hyun has been selected as the model for a leading global casual clothing brand in the Philippines.
This collaboration marks another partnership between Kim Soo Hyun and this brand, known for featuring globally recognized stars each season and showcasing their influence in the global fashion industry.
On the 16th, Bench revealed new season visuals of Kim Soo Hyun through their official SNS accounts and launched extensive promotions on large screens across key areas in the Philippines.
Global fans are also showing an enthusiastic response to Kim Soo Hyun’s ability to perfectly embody the modern yet casual outfits with his unique and outstanding presence.
Kim Soo Hyun has built a strong filmography with dramas such as ‘Moon Embracing the Sun,’ ‘My Love from the Star,’ and ‘It’s Okay to Not Be Okay,’ establishing himself as a top star both domestically and internationally.
Recently, he gained syndromic popularity for his role as a warm-hearted character in ‘The Queen of Tears.’ The show ranked first in Netflix’s world top 10 series (non-English) category, and its final episode achieved a 24.9% viewership rating (Nielsen Korea’s nationwide paid household standard), making it the highest-rated tvN drama of all time.
Kim Soo Hyun is further proving his popularity through an Asia tour, starting in Bangkok and including stops in Yokohama, Hong Kong, and Jakarta.
