Kpop Review

ReVeluv Uneasy Over Red Velvet's Contract Renewal With SM Entertainment Following Joy's Comments

Fans, collectively known as ReVeluv, are concerned about the future of Red Velvet following member Joy’s statements against the company. Will they be renewing their contracts?

Recently, Red Velvet member Joy made headlines after she publicly criticized her agency SM Entertainment. With no news of Joy renewing her contract with SM Entertainment, there are concerns that she might be facing difficulties in negotiations.

Fans Uneasy Over Red Velvet’s Contract Renewal With SM Entertainment Following Joy’s Comments (Photo : News1)

Red Velvet made a comeback with their new album “Cosmic” on June 24. This album marked Red Velvet’s tenth anniversary. The album was an immediate success upon release, topping the iTunes Top Albums charts in 41 regions worldwide, including the US, UK, Hong Kong, Singapore, and Taiwan.

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However, the album had a rocky start with delays in the post-production work leading to a delayed release of the music video for the title track.

Seeing this, Joy openly expressed her dissatisfaction. On the fan communication platform Bubble, Joy responded to a fan’s question regarding the music video’s release. Joy said, “Well, they just told us to wait without listening to our opinions at all, and then showed us a music video that hasn’t been edited at all,” expressing her discomfort.

Even before the album’s release, Joy had hinted that her relationship with her company was rocky. She publicly expressed her feelings towards SM Entertainment for not promoting Red Velvet’s new album.

As SM Entertainment was setting up and preparing to proceed with the promotion plan for Red Velvet’s comeback, Joy said, “I wonder how long it will remain a secret. I wonder if they forgot to announce it, or whether they plan to announce it next week,” showcasing her frustration.

Joy’s expression of dissatisfaction has led fans to worry that the relationship between SM Entertainment and Joy might be deteriorating. For Red Velvet fans, the members’ contract situations are sensitive and important issues. SM Entertainment announced that two members of Red Velvet had renewed their contract with the agency, with Seulgi doing so in August 2023 and Irene this February.

However, there has been no news of renewals for Joy, Wendy, or Yeri, casting uncertainty on the future of Red Velvet as a full group. This situation has been further destabilized by Joy’s public criticism, adding to the uncertainty around her and the other members’ contract renewal.

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