'Miss Night and Day' gains global popularity thanks to stellar chemistry of Lee Jung Eun, Jung Eun Ji, and Choi Jin Hyun

‘Miss Night and Day’ stars Lee Jung Eun, Jung Eunji, and Choi Jin Hyuk are propelling the drama’s popularity with their exceptional synergy.

JTBC’s weekend drama ‘Miss Night and Day’ is seeing a meteoric rise in popularity, climbing Netflix’s global TOP 10 rankings, increasing viewership ratings, and topping TV and OTT buzz rankings both domestically and internationally.

The drama features a unique storyline where a 20-something job seeker suddenly ages 30 years overnight, living as a senior intern by day and a civil service exam candidate by night. This intriguing premise has captivated audiences.

Lee Jung Eun (playing Im Soon), Jung Eunji (playing Lee Mi Jin), and Choi Jin Hyuk (playing Gye Ji Woong) showcase outstanding chemistry, transitioning seamlessly between their dual roles, adding humor and depth to the narrative.

Since its premiere on May 15, the show’s ratings have been steadily increasing, approaching the actors’ target of 10%. The sixth episode achieved a peak viewership of 9.8% (Nielsen Korea metropolitan area paid households), setting new records for the series.

According to the Good Data Corporation’s week 4 of June buzz report, ‘Miss Night and Day’ has shown a 53.2% increase in TV and OTT drama buzz, ranking 2nd and maintaining a three-week upward trend. The drama claimed the top spot in the video category, indicating strong future growth potential.

In the TV and OTT drama actor buzz rankings, Jung Eunji (Lee Mi Jin) and Lee Jung Eun (Im Soon) secured the 1st and 2nd spots respectively, showcasing their excellent performance as both their main and alternate characters. The steady increase in viewership and buzz rankings highlights the drama’s continued success.

Additionally, in week 4 of June, ‘Miss Night and Day’ ranked 4th in Netflix’s global TOP 10 TV (non-English) category with 1.7 million views and 9.8 million viewing hours (Netflix, June 24-30), making it a hot topic in 20 countries.

The drama’s unique characters, blend of mystery, romance, and human drama, and delightful storytelling have won over audiences worldwide.