JYP Entertainment Draws Backlash For Forgetting TWICE Tzuyu In Promotional Material

ONCEs are furious at JYP Entertainment after they seemingly forgot TWICE’s Tzuyu in promotional material.

TWICE is scheduled to release their first mini-album, “DIVE,” on July 17, 2024. To promote the upcoming Japanese comeback, JYP Entertainment has been sharing promotional material online, including hinting at what fans can receive if they purchase the album.

— TWICE JAPAN OFFICIAL (@JYPETWICE_JAPAN) June 26, 2024

In a now-deleted post, JYP Entertainment gave fans a preview of the different covers they can purchase. With nine versions, each cover is meant to feature one member. However, fans were quick to notice that Tzuyu was not included in this section; instead, Mina was shown twice.

JYP Entertainment Draws Backlash For Forgetting TWICE Tzuyu In Promotional Material (Photo : TWICE Japan on X)

 This immediately sparked outrage from fans, who accused the ones editing the graphic of intentionally erasing Tzuyu from the material. As this is not the first time fans felt Tzuyu was mistreated and excluded during TWICE’s promotions, fans are understandably upset at the situation.

The graphic designer in jype should be fired how could he make the same mistake again it's unacceptable and this's an obvious disrespect towards tzuyu she's a member of twice they want to erase her from everything.#BRINGTZUYUBACK pic.twitter.com/p6kYzSEMsF

— Purple Fluorite DIVE🫧 🩵🫧 (@Jeongyeon_land) July 1, 2024

When will you learn @jypnation? I hope that the company and their team realize that this cannot be happening anymore, because this is not the first time! TWICE IS 9!#BRINGTZUYUBACK@JYPETWICE @JYPETWICE_JAPAN @TWICE_SUPPORTER pic.twitter.com/lD28KOqikY

— WORLDWIDE TWICE (@WORLD2WICE) July 1, 2024

It's unacceptable to see that #TZUYU has been excluded again! 💔 TWICE are nine and have been with your company for YEARS. We no longer accept these pathetic mistakes.#BRINGTZUYUBACK @JYPETWICE @JYPETWICE_JAPAN@jypnation @TWICE_SUPPORTER pic.twitter.com/45LC8X3dq0

— Once Stream Twice (@ONCESTREAMTWICE) July 1, 2024

JYP Entertainment has not responded to the situation. The post can also no longer be found on their social media, and all subsequent posts feature all nine members of TWICE.

Tzuyu’s mistreatment has been a topic amongst ONCEs for years. Many believe that she has been neglected by the company, as she is one of the members with the least amount of solo activities. She has never had a solo magazine cover, nor is she an ambassador for any designer brand. Tzuyu is one of the members with the least amount of lines in TWICE’s discography.

#TZUYU is the most popular female idol in Taiwan according to the Korean Ministry of Culture, Sports and Tourism survey, and continues to be boycotted by the company!#BRINGTZUYUBACK pic.twitter.com/L1qGfqB2So

— GLOBAL TWICE | NA (@globaltwicee) July 1, 2024

This mistreatment has been highlighted by Matilda Tao, a veteran Taiwanese celebrity and close friend of Tzuyu’s mother. She also pointed out that Tzuyu has one of the most followers on Instagram among TWICE members, and yet her popularity is not being utilized.

240430 [ENG SUB] Matilda Tao, is a senior Taiwanese talk show host, singer, actress, author, radio host, and a good friend of the Chou Family. During her live show, she discusses the recent event that happened when a teaser of a new variety show was inappropriately filmed and… pic.twitter.com/00BA6uEbFj

— theniumee🌻🐠 (@theniumee_) May 1, 2024

In other news, TWICE is scheduled to conclude their “Ready To Be” world tour following the release of their Japanese album. The girl group is scheduled to host a series of special concerts, and will become the first non-Japanese artists to headline a concert at Nissan Stadium.