Kpop Review

CUBE Entertainment Faces Backlash Over (G)I-DLE Fan Supporter Recruitment

CUBE Entertainment, like many K-Pop companies, has come under fire for allegedly exploiting fans of (G)I-DLE by recruiting unpaid ‘Fan supporters.’

The controversial announcement on Weverse has sparked immense criticism and raised concerns about fair treatment and responsibility within the industry.

K-Pop companies play a crucial role in organizing events, promotions, and fan activities for their idols. Fans are the backbone of any K-Pop group, showing immense support at concerts, festivals, and various events.

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On June 17, CUBE Entertainment posted details about recruiting ‘Fan supporters’ for (G)I-DLE, outlining specific requirements without mentioning any form of reimbursement for the role.

The announcement fueled outrage as netizens questioned the company’s decision to rely on fans for organizing activities that should be handled by professional staff.

CUBE Entertainment announcement (Photo : weverse (ss capture))

CUBE Entertainment announcement (Photo : weverse (ss capture))”(G)I-DLE Offline Fan Supporter Recruitment Guide 2024.06.17

Hello,
This is the (G)I-DLE Fan Club Manager.

We are announcing the recruitment of offline fan supporters for (G)I-DLE. Please refer to the details below.

[Offline Fan Supporter Recruitment Period]
From 12 PM (KST), June 17, 2024 (Mon) until positions are filled

[Number of Offline Fan Supporters Needed]
n individuals

[Offline Fan Supporter Activities]

  • Managing on-site activities at (G)I-DLE public broadcasts and fan club

[Offline Fan Supporter Qualifications]

  • Must be a member of the (G)I-DLE NEVERLAND MEMBERSHIP
  • Must be 20 years or older (born before 2005)
  • Must be available for offline activities without time restrictions
  • Must not disclose fan club operations to outsiders
  • Must not be a supporter or officer of other artists’ fan clubs, both online and offline
  • Must be able to actively participate for (G)I-DLE and NEVERLAND”

Comments on the Korean forum, theqoo, highlighted the dissatisfaction and disbelief among fans regarding CUBE’s approach. Many criticized the company for expecting fans to work for free and raised ethical concerns about exploiting dedicated supporters.

Comments from fans:

  • “Where’s your conscience…”
  • “CUBE’s trashy behavior is well-known.^^”
  • “Isn’t it better to just get a three-week part-time job?????”
  • “Pay people to work.”
  • “Why are they like this when they have so much money?”

Not only Korean fans but also international supporters expressed their disappointment with CUBE Entertainment’s decision to “take advantage” of fans who have already invested in the group’s membership. The move has ignited a global conversation about fair treatment and respect for fans’ contributions.

Stay tuned for updates on the evolving situation and reactions to CUBE Entertainment’s handling of the (G)I-DLE fan support controversy.

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